CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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October 24, 2019 00:32:47
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Episode 26 - Mason Levy - How Conversational AI Helps your Customer Education Program

In this episode, we talk with Mason Levy – CEO of Swivl about Artificial Intelligence and Machine Learning. Sound scary? Is this the start...

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October 10, 2019 01:01:49
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Episode 25 - Why You Need a Customer Education Program

This episode is a rebroadcast of an interview hosted by Nikki Engel of Northpass with Adam Avramescu where Adam shares the tale of why...

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September 26, 2019 00:39:47
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Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and...

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September 12, 2019 00:50:37
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Episode 23 - The Myths and Misconceptions of Certification – Part 2

In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to...

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August 29, 2019 00:40:58
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Episode 22 - The Myths and Misconceptions of Certification - Part 1

Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about...

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August 15, 2019 00:34:08
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Episode 021 – Instructional Design 101: The Kirkpatrick Model

In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924...

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