CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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January 31, 2019 00:42:14
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Episode 7 - Skilljar Connect Recap - Content Effectiveness

Skilljar Connect 2018 In this episode of CELab, Adam shares his experiences from Skilljar Connect, hosted in Seattle on November 14 and 15, 2018. ...

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January 17, 2019 00:45:32
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Episode 6 - Connecting and Visualizing Customer Education

It’s increasingly clear that a big part of a Customer Education leader’s role also includes “Digital Transformation” or Automation.  In other words looking at...

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January 04, 2019 00:40:26
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Episode 5 - CEdMA Fall 2018 Conference Recap

In this episode, Adam recaps the highlights from CEdMA’s Fall 2018 Conference. If you’re unfamiliar with CEdMA, or the Customer Education Management Association, it...

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December 20, 2018 00:44:32
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Episode 4 - Hiring a Customer Education Leader

With the rise of Customer Education in SaaS companies, many Customer Success, Marketing, or Services leaders are in the position of needing to make...

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November 14, 2018 01:02:15
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Episode 3 - The LMS Discussion (Choosing a Customer LMS)

One of the most common questions we get asked from people who are starting Customer Education programs is, “Do I need a Learning Management...

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November 14, 2018 00:38:34
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Episode 2 - Is Customer Education just “Training”?

Is Customer Education just Customer Training? Or is it something more? Whether you’re scoping out your program for the first time, or consolidating separate...

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