CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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September 26, 2019 00:39:47
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Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and...

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September 12, 2019 00:50:37
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Episode 23 - The Myths and Misconceptions of Certification – Part 2

In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to...

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August 29, 2019 00:40:58
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Episode 22 - The Myths and Misconceptions of Certification - Part 1

Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about...

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August 15, 2019 00:34:08
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Episode 021 – Instructional Design 101: The Kirkpatrick Model

In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924...

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August 01, 2019 00:55:10
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Episode 020 - Scalable Onboarding and Education Programs for Customer Success

We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little...

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July 18, 2019 00:23:47
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Episode 19 - Sharing with Others

In this episode we talk about how you, as a Customer Education professional, can and should collaborate with others. It could be your L&D...

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