CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

0

March 19, 2021 01:00:01
Episode Cover

Episode 57 - Brian Childs Shares a Training Maturity Model to Grow and Scale Customer Education Teams

Photo by Drew Beamer on Unsplash Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model...

Listen

0

March 05, 2021 00:52:23
Episode Cover

Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

Photo by Lance Grandahl – Two become one. (or one becomes two?) On this episode of CELab we continue both our CEO Series and...

Listen

0

February 19, 2021 01:01:46
Episode Cover

Episode 55 - Product-Focused Afterthought - Exploring Customer Education’s Role in Customer Success with Lincoln Murphy

Photo by the blowup on Unsplash Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education according Lincoln Murphy of...

Listen

0

February 04, 2021 00:42:59
Episode Cover

Episode 54 - Eugene Lee Takes the Investor View on Customer Education

Photo by Markus Winkler on Unsplash What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes...

Listen

0

January 22, 2021 01:00:38
Episode Cover

Episode 53 - Exploring Consolidated Learning Strategies with Ted Blosser

Photo by Hans-Peter Gauster on Unsplash One theme that’s on the minds of many Customer Education professionals is learning how to “bridge the divide”...

Listen

0

January 08, 2021 01:06:18
Episode Cover

Episode 52 - What Can David Bowie Teach Us About Customer Education

Photo by Gabriel Bassino on Unsplash In 2019 we did our first “pause and reflect” style episode over the holidays, which was one of...

Listen