Photo by Frank Busch on Unsplash
A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and reports coming out of the Customer Education world, especially when they address the state of our industry. This episode covers two great reports: TSIA’s 2021 State of Education Services and Thought Industries’ 2021 State of Customer Education.
We like these reports because they come at the research from different angles, whether it’s a third party like TSIA, the Technology Services Industry Association, coming at things from a more independent perspective, or a Customer Education company like Thought Industries who can combine third-party reporting with their own customers’ trends.
(more…)
In this episode we look at Skilljar’s 2020 Customer Education Benchmarks and Trends report. This report is one of the most comprehensive to-date featuring...
What does the future hold for Customer Education in the ever-evolving world of B2B SaaS? In this solo episode, CELab co-founder and host Dave...
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a...