Episode 6 - Connecting and Visualizing Customer Education

January 17, 2019 00:45:32
Episode 6 - Connecting and Visualizing Customer Education
CELab: The Customer Education Lab
Episode 6 - Connecting and Visualizing Customer Education

Jan 17 2019 | 00:45:32

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Show Notes

It’s increasingly clear that a big part of a Customer Education leader’s role also includes “Digital Transformation” or Automation.  In other words looking at the software we use and thinking seriously about how it works – together.

In this episode we discuss data.  How do you work with your data, automate learning journeys, make data about learners “actionable”, and much more.  

In Episode 3, the LMS discussion, we mentioned that Learning Management Systems are core systems for Customer Education professionals. They often integrate with other customer systems of record, like CRMs and marketing automation tools. But as Customer Educators, we’re still often deprived of the data we need.

Gray and Black Laptop Computer

Many Customer Education programs use upwards of 10 systems to create content, deliver training, measure feedback, and perform other business-critical tasks. Now we have the opportunity to start pulling data together, visualizing it, and using it throughout the customer journey.

(more…)

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