CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

June 05, 2026 01:00:57
Stop Hiring SMEs as Trainers: How Optro Scales Live Training That Actually Protects Revenue

Stop Hiring SMEs as Trainers: How Optro Scales Live Training That Actually Protects Revenue

In this episode of CELab, Dave Derington sits down with Tim Devine, who built Optro's (formerly AuditBoard) live training program from a solo effort...

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May 22, 2026 00:58:55
CELab - Ep 181 - Kelly Mullaney - From “Team of One” to 10x Impact: How AI Is Rewiring Customer Education

CELab - Ep 181 - Kelly Mullaney - From “Team of One” to 10x Impact: How AI Is Rewiring Customer Education

In this episode of the Customer Education Lab, Adam Avramescu sits down with Kelly Mullaney, Head of AI Guild at Juniper Square, to unpack...

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May 05, 2026 01:05:57
CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders

CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders

In this episode of the Customer Education Lab we sit down with longtime friend and customer education leader Lila Krutel at Skilljar by Gainsight...

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April 16, 2026 01:16:55
CELab - Ep 179 - How Jess Katz Built an AI‑Powered Customer Education Org as a Team of One

CELab - Ep 179 - How Jess Katz Built an AI‑Powered Customer Education Org as a Team of One

In this episode of the Customer Education Lab, we sit down with Jess Katz, Senior Customer Education Manager at Forter, to unpack how she...

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April 16, 2026 01:16:16
CELab - Ep 179 - How Jess Katz Built an AI‑Powered Customer Education Org as a Team of One

CELab - Ep 179 - How Jess Katz Built an AI‑Powered Customer Education Org as a Team of One

In this episode of the Customer Education Lab, we sit down with Jess Katz, Senior Customer Education Manager at Forter, to unpack how she...

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April 03, 2026 00:52:44
CELab - Ep 178 - From Order Taker to Trusted Consultant: How Action Mapping & Brainstorm Transformed Customer Education at Quickbase

CELab - Ep 178 - From Order Taker to Trusted Consultant: How Action Mapping & Brainstorm Transformed Customer Education at Quickbase

In this episode, we are joined by Ashley DeKerlegand, Director of Customer Education and CX Enablement at Quickbase, to unpack how she transformed Quickbase...

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