CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

June 01, 2024 01:14:55
Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester:  “Driving Business Success...

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May 24, 2024 00:42:31
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now...

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April 25, 2024 00:50:00
Episode 130 - Katie Felton on Education Pricing and Packaging

Episode 130 - Katie Felton on Education Pricing and Packaging

In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and...

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April 05, 2024 01:21:33
Episode 129 - Mindy Barenblat - So Much Joy in Pricing

Episode 129 - Mindy Barenblat - So Much Joy in Pricing

How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have...

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March 21, 2024 00:49:04
Episode 128 - Emily Brogan - Customer First Thinking

Episode 128 - Emily Brogan - Customer First Thinking

In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily's experience (and ours!) expresses and dives into the...

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March 07, 2024 00:50:30
Ep 127 - Brian Oblinger - Community and Customer Education are Better Together

Ep 127 - Brian Oblinger - Community and Customer Education are Better Together

Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community...

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