CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

July 11, 2024 01:02:48
Ep 135 - Lila Meyer - From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact

Ep 135 - Lila Meyer - From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact

Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success....

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June 27, 2024 00:32:13
Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education

Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A....

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June 14, 2024 01:01:18
Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education

Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education

How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution...

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June 01, 2024 01:14:55
Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester:  “Driving Business Success...

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May 24, 2024 00:42:31
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now...

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April 25, 2024 00:50:00
Episode 130 - Katie Felton on Education Pricing and Packaging

Episode 130 - Katie Felton on Education Pricing and Packaging

In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and...

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