Latest Episodes
CELab - Ep 190 - The Secret to Speed Isn’t More Content: Mikaron Fortier on Customer Education Through an OD Lens
Customer education programs in fast-growing companies rarely stall because the content is bad or the tooling is wrong. They stall because the organization around...
CELab - Ep 189 - Stop Throwing Content at the Problem: Talya Reynolds on Contextual, Data-Driven Product Education
Producing customer education content has never been cheaper, and that’s exactly why making more of it is no longer the answer. The teams pulling...
CELab - Ep 188 - Customer Education Doesn’t Have a Confidence Problem - It Has a Visibility Problem: Irana Wasti of Thought Industries
Customer education doesn’t have a confidence problem. It has a visibility problem wearing a confidence problem’s clothes. Thought Industries’ 2026 State of Customer Learning...
CELab - Ep 187 - Customer Education Comes First: How Anna-Lena Kress Flipped the Content Flow at quantilope
At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material...
CELab - Ep 186 - Build Once, Distribute Many: Stop Making Your Customers Come to You
Every Customer Education team eventually hits the same wall: you build something genuinely good, and it quietly dies behind a portal your customers never...
CELab - Ep 185 - The Four Faces of AI Resistance: Eve Kedar on Why Customer Education Should Own the AI Rollout
Most companies handed the internal AI rollout to whoever sits closest to revenue — Sales Enablement or RevOps — and adoption promptly stalled at...