Latest Episodes
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Episode 96 -Customer Education 1997 – Part 2
We’re back for Part 2 (of 3!) of our discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to...
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Episode 95 -Customer Education 1997 - Part 1
The clock is winding back, once again! On a previous episode, we covered Claudia Gaillard Meer’s book on Customer Education from 1984. And now,...
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Episode 94 - Customer Education 1984 - Part 2
This episode is a continuation of our discussion of Claudia Gaillard Meer’s 1984 work on Customer Education. Customer Education has been around for at...
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Episode 93 - 2023 Customer Education Predictions
It’s 2023! Dave and Adam share predictions for the coming year – what are the big trends to watch, and what are the ones...
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Episode 92 - Customer Education 2022 Wrap-Up
It’s the end of 2022 and we’re recapping the year with reflections on what we, and our peers in the Customer Education world, have...
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Episode 91 - Customer Education 1984 (Part 1)
Customer Education is, as Dave Derington says, “Both new and not new”. We review the book, “Customer Education” by Claudia Gaillard Meer and take...