Latest Episodes
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Episode 93 - 2023 Customer Education Predictions
It’s 2023! Dave and Adam share predictions for the coming year – what are the big trends to watch, and what are the ones...
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Episode 92 - Customer Education 2022 Wrap-Up
It’s the end of 2022 and we’re recapping the year with reflections on what we, and our peers in the Customer Education world, have...
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Episode 91 - Customer Education 1984 (Part 1)
Customer Education is, as Dave Derington says, “Both new and not new”. We review the book, “Customer Education” by Claudia Gaillard Meer and take...
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Episode 90 - Customer Education and the Economic Slowdown
In Late 2022, businesses in the Software-as-a-Service (SaaS) market have felt the impact of an economic slowdown. Many of us – both leadership and...
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Episode 89 - Michele Wiedemer - Video Creation for Customer Education
Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching...
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Episode 88 - Jasonda Desmond - The Business Impact of Customer Education
Customer Education is an increasingly important tool in a Software Exec’s toolkit. As programs grow and mature, we sometimes have a “seat at the...