CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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December 01, 2022 00:45:26
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Episode 90 - Customer Education and the Economic Slowdown

In Late 2022, businesses in the Software-as-a-Service (SaaS) market have felt the impact of an economic slowdown. Many of us – both leadership and...

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November 24, 2022 01:09:09
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Episode 89 - Michele Wiedemer - Video Creation for Customer Education

Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching...

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November 19, 2022 00:47:32
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Episode 88 - Jasonda Desmond - The Business Impact of Customer Education

Customer Education is an increasingly important tool in a Software Exec’s toolkit. As programs grow and mature, we sometimes have a “seat at the...

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November 06, 2022 01:00:50
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Episode 87 - Niyati Shah - The Area Under the Curve

Many people ask exactly how Customer Education can drive Revenue, reduce Churn, decrease Support tickets, and much more. Is it magic? Is it secret...

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October 28, 2022 00:54:02
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Episode 86 - WorkRamp - Stephanie Middaugh - Bridging the Gap Between Enablement and Customer Education

(This episode is sponsored by WorkRamp) As WorkRamp says on their website, “Learning is a Growth Engine” for your business. At CELab, we talk...

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October 21, 2022 00:34:36
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Episode 85 – State of Customer Education Industry 2022 – Part 3 – TSIA

Continuing our journey through the “State of Customer Education” reports that have come out in 2022, we explore TSIA’s report – The State of...

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