Episode 105 - Gamification and Gamified Learning with Intellum

Gamification and Gamified Learning are resurfacing as big trends in helping grow engagement in SaaS platforms. In this episode, we are going to talk about Learning Science and dive deep into Gamification. How do you get started? What are the common mistakes? Join us for a Disney-esque ride through #customereducation with Shannon Howard and Michelle Ellis from Intellum!

Intellum’s team of award-winning learning practitioners, consultants, content experts, engagement professionals, developers, and engineers help the largest and fastest-moving brands in the world successfully educate their customers, partners, and employees.

Docebo is one of the industry’s fastest-growing and most innovative learning technologies and employs over 700 global innovators who serve over 2800 customers around the world. Docebo is currently used by some of the best brands in the world, including L’Oreal, Zoom, Kiehl’s, ZipRecruiter, Samsung, and more. Docebo believes that learning is for everyone, and always put the customer first. In October of 2019, Docebo successfully launched their first IPO on the Toronto Stock Exchange (TSX: DCBO), followed by the launch of NASDAQ (NASDAQ: DCBO) in December of 2020.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Exploring customer education with Intelum
Combining tech, content, and marketing elements
Neuroscience behind gamified learning effectiveness
Engaging learners through games and psychology
Avoiding trivialization of game-based learning
Designing for different learner personas
Creating a "gamer DNA" for behavior change
Importance of social learning and diversity
Goals and rules of game design
Gamifying reputation building and learning
Using challenges, rewards, and badges
Designing engaging and purposeful learning experiences
Balancing complexity and time for learner engagement
Organizational education and scalability with Intellum
Leveraging existing resources for content creation
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