In this episode, part 2 of our informal trilogy on Customer Education instructional design, we discuss a few failed hypotheses around content development. These are things we’ve been asked to do, and we’ve all certainly tried in our careers, but they just don’t lead to effective learning. Tune in to hear more!
New Customer Education leaders, especially those who are “accidental” customer educators who get thrown into the role, don’t have strong backgrounds in content development. That leads to content that can please stakeholders but will fail customers.
Our goal as content creators should be to:
How do we often get this wrong? Read on.
(more…)
We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little...
In this episode we share our experiences with one of the first “true” Customer Education events in our industry – Skilljar Connect 2019. Tune...
It’s increasingly clear that a big part of a Customer Education leader’s role also includes “Digital Transformation” or Automation. In other words looking at...