In this episode, part 2 of our informal trilogy on Customer Education instructional design, we discuss a few failed hypotheses around content development. These are things we’ve been asked to do, and we’ve all certainly tried in our careers, but they just don’t lead to effective learning. Tune in to hear more!
New Customer Education leaders, especially those who are “accidental” customer educators who get thrown into the role, don’t have strong backgrounds in content development. That leads to content that can please stakeholders but will fail customers.
Our goal as content creators should be to:
How do we often get this wrong? Read on.
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In this episode, Adam and Dave recap their experiences with DevLearn 2019! For Customer Education Professionals, this is an interesting event to check out,...
The clock is winding back, once again! On a previous episode, we covered Claudia Gaillard Meer’s book on Customer Education from 1984. And now,...
In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924...