In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!
How do you help your customer buy from you? A lot of times we don’t help our customers … we just try to sell to them.
In this episode, Bill explains how helping your customers, particularly through education, really sells. We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!
Bill Cushard
In this episode, Caitlin Wood, Senior Director of Customer Success and Enablement at Ironclad, dives into the intricate world of customer education and success....
In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to...
(This episode is sponsored by WorkRamp) As WorkRamp says on their website, “Learning is a Growth Engine” for your business. At CELab, we talk...