In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!
How do you help your customer buy from you? A lot of times we don’t help our customers … we just try to sell to them.
In this episode, Bill explains how helping your customers, particularly through education, really sells. We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!
While Customer Education has been around for many years, we at CELab attribute it’s re-emergence to the Customer Success movement. And with that, we...
With this episode, we again take a break from our normal format to bring you the second of a two-part presentation that was given...
Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community...