In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!
How do you help your customer buy from you? A lot of times we don’t help our customers … we just try to sell to them.
In this episode, Bill explains how helping your customers, particularly through education, really sells. We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!
Bill Cushard
In this episode, part 2 of our informal trilogy on Customer Education instructional design, we discuss a few failed hypotheses around content development. These...
How does podcasting help Customer Education? In this episode we welcome Craig Hewitt, the founder of Castos, a podcast hosting and production platform. We...
Customer Education programs grow and mature alongside products and platforms as a software business grows. And, at some point, Localization becomes a hot topic....