In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!
How do you help your customer buy from you? A lot of times we don’t help our customers … we just try to sell to them.
In this episode, Bill explains how helping your customers, particularly through education, really sells. We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!
Bill Cushard
"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now...
In this episode of the CELab Podcast, we’re joined by Maria Manning-Chapman, the VP, Education Services Research at TSIA where we expand upon the...
Gamification and Gamified Learning are resurfacing as big trends in helping grow engagement in SaaS platforms. In this episode, we are going to talk...