In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!
How do you help your customer buy from you? A lot of times we don’t help our customers … we just try to sell to them.
In this episode, Bill explains how helping your customers, particularly through education, really sells. We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!
Bill Cushard
Customer Education is, as Dave Derington says, “Both new and not new”. We review the book, “Customer Education” by Claudia Gaillard Meer and take...
In this episode we had the pleasure of speaking with Neel Balar, the co-founder of Clueso. Clueso is a platform that aims to revolutionize...
In this episode we’re joined by Barry Kelly where he takes us on a journey from Default to Dynamic Measurement. Barry is the CEO...