Episode 12 - Bill Cushard Shows How Helping Really Sells

April 12, 2019 • 00:47:49
Episode 12 - Bill Cushard Shows How Helping Really Sells
CELab: The Customer Education Lab
Episode 12 - Bill Cushard Shows How Helping Really Sells

Apr 12 2019 | 00:47:49

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Show Notes

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!

How do you help your customer buy from you?  A lot of times we don’t help our customers … we just try to sell to them. 

In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!

Profile photo of Bill CushardBill Cushard

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