Episode 12 - Bill Cushard Shows How Helping Really Sells

April 12, 2019 00:47:49
Episode 12 - Bill Cushard Shows How Helping Really Sells
CELab: The Customer Education Lab
Episode 12 - Bill Cushard Shows How Helping Really Sells

Apr 12 2019 | 00:47:49

/

Show Notes

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!

How do you help your customer buy from you?  A lot of times we don’t help our customers … we just try to sell to them. 

In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!

Profile photo of Bill CushardBill Cushard

Other Episodes

Episode

May 24, 2025 00:42:23
Episode Cover

CELab - Ep 157 - Alex Levin - AI Agents: Reimagining Customer Interactions

In the latest Customer Education Laboratories podcast, we sit down with Alex Levin, CEO of regal.ai, to unpack the mind-blowing future of customer interactions....

Listen

Episode 0

August 25, 2020 00:50:33
Episode Cover

Episode 44 - Chip Ramsey - Start with Science

In this episode we talk with Chip Ramsey – Founder and CEO of Intellum and one of the early pioneers in our field with...

Listen

Episode 0

July 24, 2020 00:46:21
Episode Cover

Episode 42 - Customer Education Mailbag - Part 1

Early listeners will remember that we used to do a segment on the show called “Customer Education Mailbag” where we would answer a quick...

Listen