Episode 12 - Bill Cushard Shows How Helping Really Sells

April 12, 2019 00:47:49
Episode 12 - Bill Cushard Shows How Helping Really Sells
CELab: The Customer Education Lab
Episode 12 - Bill Cushard Shows How Helping Really Sells

Apr 12 2019 | 00:47:49

/

Show Notes

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!

How do you help your customer buy from you?  A lot of times we don’t help our customers … we just try to sell to them. 

In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!

Profile photo of Bill CushardBill Cushard

Other Episodes

Episode 0

November 23, 2021 00:53:41
Episode Cover

Episode 69 - Next-Level Instructional Design with Mike Di Gregorio

Photo by Martin Adams on Unsplash We’ve covered Instructional Design 101 topics on CELab before, but what about more advanced techniques? Once you’ve covered...

Listen

Episode 0

September 24, 2020 00:25:21
Episode Cover

Episode 46 - Instructional Design 101 - Bloom's Taxonomy

Welcome back to Instructional Design 101, where we’ll ask whether Customer Educators need to care about Bloom’s Taxonomy. What’s that, you ask? Bloom’s Taxonomy,...

Listen

Episode 0

January 01, 2022 00:53:54
Episode Cover

Episode 72 - He Said Dee Said CE Said - Part 2

Photo by Sincerely Media on Unsplash Join us for Part 2 of our crossover with another great podcast: He Said, Dee Said with Dee...

Listen