Episode 106 - Aaron Morin @ Thinkific - Education from Hustle Culture to Customer Success

In Episode 102, we first spoke with the Thinkific Team about the Power of Education as a Growth Tool for business. Today we’re going deeper into the history and growth of the Thinkific platform itself.

In this episode, we are speaking with Aaron Morin, Senior Manager of Community at Thinkific. Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Thinkific offers a course builder designed for Creator Educators. It’s simple and gives creators the ability to build their entire course without a big learning curve. Thinkific and Thinkific Plus offer a design and build experience that is approachable for everyone.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Aaron Morin intro and time with Thinkific
We’re recording this on National Pizza Party Day, NASCAR day, and more
Aaron’s career journey before joining Thinkific
Thinkific’s culture
Thinkific Plus
Customer success focus, revenue generation, and the market
Offering paid products filters your audience
Estimating and tracking ROI
Coaching – how it works at Thinkific
Thinkific Community, a private Facebook experience
Vancouver Customer Education Conference – first time ever
Thinkific’s networking event
Video with Castos
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