Photo by Tim Mossholder on Unsplash
Who should I hire for my customer education team?
This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago! But there’s been new research in this area, and the market has changed quite a bit in that time. We’re seeing more new customer education teams form than ever before, and the people hiring for those roles are all asking who they should hire.
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Customer Education teams must remain adaptable in times of change. After all, we support ever-changing products for diverse audiences, and we drive ever-changing business...
When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and...
This episode is a continuation of our discussion of Claudia Gaillard Meer’s 1984 work on Customer Education. Customer Education has been around for at...