In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven’t flexed. Listen in as Sandi shares her insight into the latest trends in Customer Education.
At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material...
Photo by Martin Adams on Unsplash We’ve covered Instructional Design 101 topics on CELab before, but what about more advanced techniques? Once you’ve covered...
Many people ask exactly how Customer Education can drive Revenue, reduce Churn, decrease Support tickets, and much more. Is it magic? Is it secret...