CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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April 07, 2023 01:04:35
Episode 102 - Thinkific - The Power of Education as a Growth Tool for Business

Episode 102 - Thinkific - The Power of Education as a Growth Tool for Business

Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a...

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March 27, 2023 01:05:03
Episode 101 – Hard-Learned Lessons in Customer Education Leadership – Part 2

Episode 101 – Hard-Learned Lessons in Customer Education Leadership – Part 2

In CELab’s 100th episode, we’ve kicked off the celebration of 100 episodes by discussing the hardest-won lessons for Customer Education Leaders. Dave and Adam...

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March 17, 2023 00:52:30
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Episode 100 - Hard-Learned Lessons in Customer Education Leadership - Part 1

For CELab’s 100th episode, we’ve decided to celebrate by discussing the hardest-won lessons for Customer Education Leaders. Dave and Adam have both held several...

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March 03, 2023 01:02:26
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Episode 99 - Lisa Rothrauff - Building Resilient Customer Education Teams in Times of Change

Customer Education teams must remain adaptable in times of change. After all, we support ever-changing products for diverse audiences, and we drive ever-changing business...

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February 21, 2023 00:50:50
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Episode 98 - Tiffany Taylor - The Overlap between Customer Success and Customer Education

With this episode, we’re joined by Tiffany Taylor to talk about the overlap between Customer Success and Customer Education. Tiffany leads both the Customer...

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February 13, 2023 01:01:53
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Episode 97 - Customer Education 1997 - Part 3

And finally … our “book club” discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to Part 1 and...

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