CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad ...more

Latest Episodes

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March 03, 2023 01:02:26
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Episode 99 - Lisa Rothrauff - Building Resilient Customer Education Teams in Times of Change

Customer Education teams must remain adaptable in times of change. After all, we support ever-changing products for diverse audiences, and we drive ever-changing business...

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February 21, 2023 00:50:50
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Episode 98 - Tiffany Taylor - The Overlap between Customer Success and Customer Education

With this episode, we’re joined by Tiffany Taylor to talk about the overlap between Customer Success and Customer Education. Tiffany leads both the Customer...

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February 13, 2023 01:01:53
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Episode 97 - Customer Education 1997 - Part 3

And finally … our “book club” discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to Part 1 and...

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January 31, 2023 00:51:31
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Episode 96 -Customer Education 1997 – Part 2

We’re back for Part 2 (of 3!) of our discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to...

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January 22, 2023 00:53:38
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Episode 95 -Customer Education 1997 - Part 1

The clock is winding back, once again! On a previous episode, we covered Claudia Gaillard Meer’s book on Customer Education from 1984. And now,...

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January 11, 2023 00:42:55
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Episode 94 - Customer Education 1984 - Part 2

This episode is a continuation of our discussion of Claudia Gaillard Meer’s 1984 work on Customer Education. Customer Education has been around for at...

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