What are the key customer education leadership skills you need? Join Adam and Dave as they dive into three great skillsets, each one of which ties to a book. These are required reading material for new and aspiring Customer Education leaders.
Adam here. In case you missed it, I have a new book out, called “Customer Education: Why Smart Companies Profit By Making Customers Smarter.” Pick up a copy before they run out!This post corresponds with Episode 8 of “CELab: The Customer Education Lab.” Subscribe and download our latest episode on our site, Apple Music, Google Play, Stitcher, Spotify, or wherever quality podcasts are found.
Even though I recently published a book, that’s not what this post is about. Today I’d like to share three books that not only every Customer Education leader, but every leader, should read. Each one corresponds to a key mindset that enables us to create a sense of growth and experimentation on our team, and to maximize the potential of every single team member. After all, we succeed or fail together.
(more…)
The clock is winding back, once again! On a previous episode, we covered Claudia Gaillard Meer’s book on Customer Education from 1984. And now,...
It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on...
In this episode of CELab, we broaden our conversation about inspiring a “culture of learning” that inspires innovation. We dive deep with Leila Ishtayeh...