In this episode we explore the assertion, “The best way to start developing your Customer Education program is to leverage Virtual Instructor-Led training.” Why would you want to use Virtual Instructor-Led Training (VILT). What are the options for delivering it? What kinds of pitfalls and tips would you suggest? Oh … and most importantly Adam sings for us, making this another can’t miss episode!
As Customer Educators, we know that content development is no small feat. It takes a long time to product and develop content. Self-paced, online, and interactive content take the longest. In this episode, we reference the content development estimates from the ATD (Association for Talent Development) 2017 survey. This survey shows that even an hour of passive e-learning takes 42 hours to create, and that balloons as development becomes more complex.
When we’re developing for customers, passive won’t always cut it. When we create content, we often need it to have more interactivity to promote real learning goals.
That’s why it’s important to know where you’re going when you create self-service content. While e-learning will provide more scale, vILT allows you to prototype content more quickly.
(more…)
Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a...
How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have...
In this episode we talk shop about In-Product Education. There are many tools out there on the market like AppCues, Pendo, WalkMe, and more....
