Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
For Leaders and Practitioners, there are few books out there on the market which appeal specifically to the Customer Education Market which is why...
Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting...
In this episode of CELab, we engage in a comprehensive discussion with Brett Strauss and Dan Boyle about the intricacies of customer education and...