Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs

July 07, 2020 00:34:42
Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs
CELab: The Customer Education Lab
Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs

Jul 07 2020 | 00:34:42

/

Show Notes

Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.

Other Episodes

Episode 0

August 01, 2019 00:55:10
Episode Cover

Episode 020 - Scalable Onboarding and Education Programs for Customer Success

We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little...

Listen

Episode 0

August 05, 2020 00:45:25
Episode Cover

Episode 43 - Mailbag - Part 2 - Where Does Customer Education Belong?

Part 2 of our Customer Education Mailbag episode continues the conversation with our listeners.  How do Content Developers become more self-sufficient with their LMS?...

Listen

Episode 0

July 17, 2023 00:56:59
Episode Cover

Episode 109 - TechSmith and Project-Based Learning

We are big fans of TechSmith and its products - and TechSmith is a fantastic supporter of the Customer Education community! Today we welcome...

Listen