Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Photo by Gabriel Crismariu on Unsplash In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date...
Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That's exactly what...
Photo by Drew Beamer on Unsplash Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model...