Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Continuing our journey through the “State of Customer Education” reports that have come out in 2022, we explore TSIA’s report – The State of...
In CELab’s 100th episode, we’ve kicked off the celebration of 100 episodes by discussing the hardest-won lessons for Customer Education Leaders. Dave and Adam...
In this episode, Adam recaps the highlights from CEdMA’s Fall 2018 Conference. If you’re unfamiliar with CEdMA, or the Customer Education Management Association, it...