Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs

July 07, 2020 00:34:42
Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs
CELab: The Customer Education Lab
Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs

Jul 07 2020 | 00:34:42

/

Show Notes

Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.

Other Episodes

Episode

April 05, 2024 01:21:33
Episode Cover

Episode 129 - Mindy Barenblat - So Much Joy in Pricing

How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have...

Listen

Episode

May 17, 2023 00:55:25
Episode Cover

Episode 105 - Gamification and Gamified Learning with Intellum

Gamification and Gamified Learning are resurfacing as big trends in helping grow engagement in SaaS platforms.  In this episode, we are going to talk...

Listen

Episode 0

June 16, 2020 00:38:56
Episode Cover

Episode 38 - The State of Education Services 2020 - Part 1

In this episode we kick off a new series that focuses on “The State of Customer Education” in 2020.  We take a deep dive...

Listen