Episode 109 - TechSmith and Project-Based Learning

We are big fans of TechSmith and its products - and TechSmith is a fantastic supporter of the Customer Education community! Today we welcome Matt Pierce and Troy Stein from TechSmith to the show to discuss what’s happening at the company and an exciting (experimental) topic: Project Based Learning (PBL).

You’ll hear Matt and Troy discuss the transformative power of project-based learning and customer education. They delve into TechSmith's tools like SnagIt and Camtasia that enable individuals to create and share powerful visual messages. The episode explores how technology and creativity intersect to drive project-based learning, the concept of multimodal learning, and the impact of AI and machine learning on customer education. Mat and Troy share insights on TechSmith's Academy platform that is revolutionizing video production learning and the potential of project-based learning to foster innovation in customer education. Enjoy!

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Intro and backgrounds
Tools like Snagit and Camtasia for creating and sharing powerful messages
National Camera Day, World Industrial Design Day, and Bomb Pop Day
The intersection of creativity and technology in project-based learning discussed
Audiate, a tool by TechSmith
AI and machine learning's impact on customer education
TechSmith's Academy platform for video production learning
Project-based learning
Affordability and ease of use in tools for customer education
Multimodal learning combining audio, video, and text
Combining video and text on a single page for SEO
How project-based learning enhances software understanding and engagement
Customer education and experiential learning
Embracing innovation in customer education
Appreciation of C-Lab listeners and the importance of educating, experimenting, and finding one's people
And - please - if you’ve found value in this podcast, share with your friends, peers, and network to help us “Find the Others”!