Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

March 05, 2021 00:52:23
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both
CELab: The Customer Education Lab
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

Mar 05 2021 | 00:52:23

/

Show Notes

Photo by Lance Grandahl – Two become one. (or one becomes two?)

On this episode of CELab we continue both our CEO Series and Customer Success Series as Michael Harnum, CEO of ESG Success, walks us through his journey to Customer Success as a Service. Typically, Education Services used to be standalone activities where customers would consume training credits, but that approach often left customers without access to proper training and providers with revenue recognition issues. In a world of SaaS software where training is a constant activity, that doesn’t cut it for most businesses anymore. 

(more…)

Other Episodes

Episode

June 27, 2024 00:32:13
Episode Cover

Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A....

Listen

Episode

September 12, 2025 01:17:48
Episode Cover

CELab - Ep 165 - Clea Mahoney - How to Launch a Customer Education LMS in 55 Days: Lessons from Rewst’s Rapid Rollout

Launching a customer education program is never easy—especially when you’re racing against the clock. In this episode, CELab’s Dave Derington sits down with Clea...

Listen

Episode

June 01, 2024 01:14:55
Episode Cover

Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester:  “Driving Business Success...

Listen