Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

March 05, 2021 00:52:23
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both
CELab: The Customer Education Lab
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

Mar 05 2021 | 00:52:23

/

Show Notes

Photo by Lance Grandahl – Two become one. (or one becomes two?)

On this episode of CELab we continue both our CEO Series and Customer Success Series as Michael Harnum, CEO of ESG Success, walks us through his journey to Customer Success as a Service. Typically, Education Services used to be standalone activities where customers would consume training credits, but that approach often left customers without access to proper training and providers with revenue recognition issues. In a world of SaaS software where training is a constant activity, that doesn’t cut it for most businesses anymore. 

(more…)

Other Episodes

Episode 0

December 15, 2021 01:00:32
Episode Cover

Episode 70 - Christy Hollingshead - Data Doesn't Lie

Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash It’s one thing to say that you “Lead with Data” (emphasize air quotes).  It’s another thing...

Listen

Episode 0

March 18, 2020 00:35:26
Episode Cover

Episode 34 - Wendy Hamilton Explains How Video is the Key to Customer Education

In this episode, we talk with Wendy Hamilton of TechSmith.  TechSmith creates products that you probably already know and love, because their easy-to-use tools...

Listen

Episode 0

September 05, 2024 00:50:37
Episode Cover

CELab - Ep 139 - Melissa Kruminas @ Docebo - Building Value-Led / Product-Supported Customer Education

In the evolving world of business, customer education plays a crucial role in driving success. Yet, creating impactful, scalable programs can be challenging. Traditional...

Listen