Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

March 05, 2021 • 00:52:23
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both
CELab: The Customer Education Lab
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both

Mar 05 2021 | 00:52:23

/

Show Notes

Photo by Lance Grandahl – Two become one. (or one becomes two?)

On this episode of CELab we continue both our CEO Series and Customer Success Series as Michael Harnum, CEO of ESG Success, walks us through his journey to Customer Success as a Service. Typically, Education Services used to be standalone activities where customers would consume training credits, but that approach often left customers without access to proper training and providers with revenue recognition issues. In a world of SaaS software where training is a constant activity, that doesn’t cut it for most businesses anymore. 

(more…)

Other Episodes

Episode 0

February 04, 2021 • 00:42:59
Episode Cover

Episode 54 - Eugene Lee Takes the Investor View on Customer Education

Photo by Markus Winkler on Unsplash What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes...

Listen

Episode 0

April 12, 2019 • 00:47:49
Episode Cover

Episode 12 - Bill Cushard Shows How Helping Really Sells

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first...

Listen

Episode 0

June 23, 2020 • 00:20:02
Episode Cover

Episode 39 - Thought Industries - 2020 State of Customer Training Report

In this episode we react as we discover that “only 14% of respondents believed that their customers were adequately trained.” Join us as we...

Listen