When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.
In Late 2022, businesses in the Software-as-a-Service (SaaS) market have felt the impact of an economic slowdown. Many of us – both leadership and...
In this episode, Adam recaps the highlights from CEdMA’s Fall 2018 Conference. If you’re unfamiliar with CEdMA, or the Customer Education Management Association, it...
In this electrifying episode of CELab, Adam and Dave take the opportunity to share insights and learnings from Gainsight Pulse 2025, unpacking the transformative...