When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.
In this episode we explore how we, as Customer Educators tackle the source of the river of knowledge. How does one approach discovery and...
Over the years, many Customer Education practitioners have come to us at CELab asking, “How do I move up in my Customer Education career?”...
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a...