Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

September 26, 2019 00:39:47
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring
CELab: The Customer Education Lab
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

Sep 26 2019 | 00:39:47

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Show Notes

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

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