When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.
"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now...
In this episode, Adam and Dave re-present the talk they gave at DevLearn 2019 in glorious Las Vegas, Nevada. Want to learn how to...
Continuing our journey through the “State of Customer Education” reports that have come out in 2022, we explore TSIA’s report – The State of...