Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

September 26, 2019 00:39:47
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring
CELab: The Customer Education Lab
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

Sep 26 2019 | 00:39:47

/

Show Notes

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

Other Episodes

Episode 0

March 30, 2021 00:52:49
Episode Cover

Episode 58 - Orchestrated Onboarding with Donna Weber

Photo by Larisa Birta on Unsplash Does Onboarding Matter?  That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts...

Listen

Episode 0

September 21, 2023 00:54:34
Episode Cover

Ep 115 - Shellie Grieve - Cohort Learning in Customer Education

In this episode, Dave Derington chats with Shellie Grieve, the Director of Collaborative Learning at ServiceNow. You’ll hear about the landscape of cohort learning...

Listen

Episode 0

January 08, 2021 01:06:18
Episode Cover

Episode 52 - What Can David Bowie Teach Us About Customer Education

Photo by Gabriel Bassino on Unsplash In 2019 we did our first “pause and reflect” style episode over the holidays, which was one of...

Listen