Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

September 26, 2019 00:39:47
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring
CELab: The Customer Education Lab
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

Sep 26 2019 | 00:39:47

/

Show Notes

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

Other Episodes

Episode 0

March 07, 2024 00:50:30
Episode Cover

Ep 127 - Brian Oblinger - Community and Customer Education are Better Together

Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community...

Listen

Episode

June 01, 2023 00:50:59
Episode Cover

Episode 106 - Aaron Morin @ Thinkific - Education from Hustle Culture to Customer Success

In Episode 102, we first spoke with the Thinkific Team about the Power of Education as a Growth Tool for business. Today we’re going...

Listen

Episode 0

June 03, 2022 00:48:29
Episode Cover

Episode 79 - Starting Over Again

Customer Education is not a “walk in the park”. But in this episode, Adam and I take a stroll (literally) through the Hirim M....

Listen