Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

September 26, 2019 00:39:47
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring
CELab: The Customer Education Lab
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

Sep 26 2019 | 00:39:47

/

Show Notes

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

Other Episodes

Episode 0

July 24, 2020 00:46:21
Episode Cover

Episode 42 - Customer Education Mailbag - Part 1

Early listeners will remember that we used to do a segment on the show called “Customer Education Mailbag” where we would answer a quick...

Listen

Episode

May 09, 2025 00:57:38
Episode Cover

CELab - Ep 156 - Kevin Dunn - Harnessing AI & Operating Models for Scalable Customer Education

In this episode of CELab, we chat with Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, and Adam Avramescu, to dive...

Listen

Episode

June 01, 2024 01:14:55
Episode Cover

Episode 132 - Intellum - Forrester Report - Driving Business Success Through Customer Education

In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester:  “Driving Business Success...

Listen