Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

September 26, 2019 00:39:47
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring
CELab: The Customer Education Lab
Episode 24 - Matt Mulholland - Why Most Customer Education is Boring

Sep 26 2019 | 00:39:47

/

Show Notes

When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt Mulholland from Miro has a theory and shares his hypotheses based on his work as a CSM and customer educator responsible for building Miro’s academy programs.

Other Episodes

Episode 0

October 29, 2020 00:29:11
Episode Cover

Episode 48 - CELab Live Mailbag

In October we attended Skilljar Connect 2020 and hosted a Live Mailbag episode at the event!  Attendees submitted really amazing questions.  We couldn’t tackle...

Listen

Episode

February 08, 2025 01:11:03
Episode Cover

CELab - Ep 150 - Celebrating 150 Episodes - Reflections on our Journey in Customer Education

In this special 150th episode, Adam Avramescu and Dave Derington reflect on their journeys in customer education and the evolving nature of the field....

Listen

Episode 0

July 18, 2019 00:23:47
Episode Cover

Episode 19 - Sharing with Others

In this episode we talk about how you, as a Customer Education professional, can and should collaborate with others. It could be your L&D...

Listen