Episode 2 - Is Customer Education just “Training”?

November 14, 2018 00:38:34
Episode 2 - Is Customer Education just “Training”?
CELab: The Customer Education Lab
Episode 2 - Is Customer Education just “Training”?

Nov 14 2018 | 00:38:34

/

Show Notes

Is Customer Education just Customer Training? Or is it something more?

Whether you’re scoping out your program for the first time, or consolidating separate functions into one Customer Education experience, you have to know which programs to include — and which ones to leave out.

But we think that whether you call it Customer Education, Enablement, or Education Services, you’ve got to think bigger than just training.

If you had said the term “Customer Education” even a few years ago, it would have been a synonym for training. In Episode 002 of CELab, we question the role of “training” in a Customer Education program.

After all, that’s the main way that tech companies thought to educate their customers: bring them into a room (or a webinar), teach the materials, facilitate some activities, and then the customer was educated.

The Internet has changed the way we live and work, but it’s also changed the way we learn. And it doesn’t just mean taking our long training sessions and posting recordings or breaking them up into webinars. The industry is seeing a shift in the way that people look for, and use, information.

(more…)

Other Episodes

Episode 0

February 04, 2021 00:42:59
Episode Cover

Episode 54 - Eugene Lee Takes the Investor View on Customer Education

Photo by Markus Winkler on Unsplash What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes...

Listen

Episode

July 18, 2025 00:53:00
Episode Cover

CELab - Episode 161 - From Frustration to Innovation: Transforming Customer Education with Parta

In this episode of CELab, co-host Adam Avramescu and special guest star Beaker Tincher from Personio sit down with Andrew Matsiavin, co-founder of Parta.io,...

Listen

Episode

May 09, 2025 00:57:38
Episode Cover

CELab - Ep 156 - Kevin Dunn - Harnessing AI & Operating Models for Scalable Customer Education

In this episode of CELab, we chat with Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, and Adam Avramescu, to dive...

Listen