"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. Check out Mark's projects at tacknetwork.com and tackinsider.com. In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how education should be a fundamental pillar of your GTM Strategy. Why? The importance of integrating education into marketing strategies is crucial for businesses to build trust and loyalty with their customers.
Tune in to as we discuss:
In this episode, Adam and Dave re-present the talk they gave at DevLearn 2019 in glorious Las Vegas, Nevada. Want to learn how to...
In this episode we talk with Chip Ramsey – Founder and CEO of Intellum and one of the early pioneers in our field with...
What's the "State of Customer Education"? Each year Adam and Dave take time to review reports focused on education in B2B SaaS and pull...