In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to the design of online instruction.
You’ll hear a little bit about each of Mayer’s 12 Principles, from not overwhelming the learner’s
‘Cognitive load’, to the best combinations of text, audio, and images, to personalizing voices and imagery for the learner.
About the Show
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
In March 2020, we are experiencing the world’s largest work from home “experiment”. In dark days of a global pandemic, how can Customer Education...
When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and...
In this episode of CELab, we chat with Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, and Adam Avramescu, to dive...
