Episode 111 - Instructional Design 101 - Mayer's 12 Principles

August 10, 2023 00:30:56
Episode 111 - Instructional Design 101 - Mayer's 12 Principles
CELab: The Customer Education Lab
Episode 111 - Instructional Design 101 - Mayer's 12 Principles

Aug 10 2023 | 00:30:56

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Show Notes

In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to the design of online instruction.

You’ll hear a little bit about each of Mayer’s 12 Principles, from not overwhelming the learner’s

‘Cognitive load’, to the best combinations of text, audio, and images, to personalizing voices and imagery for the learner.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Resources:

Richard Mayer @ UCSB

Book: Multimedia Learning 3rd Ed.

Skilljar

TechSmith

Northpass

Dave Derington LinkedIn

Adam Avramescu LinkedIn

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