Episode 111 - Instructional Design 101

In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to the design of online instruction.

You’ll hear a little bit about each of Mayer’s 12 Principles, from not overwhelming the learner’s

‘Cognitive load’, to the best combinations of text, audio, and images, to personalizing voices and imagery for the learner.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Richard E Mayer's background - research in multimedia learning
Reviewing Mayer’s 12 principles for learning
Cognitive load- less is more
Highlighting relevant or important information
Images and audio - best for learning, without text
Contiguity - space and time
Pre-training - multimedia is more effective if learners know the basic tenets
Modality - controversial methodology
Multimedia - learning is easier with a certain amount of multiple modalities
Personalization - text should be informal
Voice & Images - natural, conversational human voices and
And - please - if you’ve found value in this podcast, share with your friends, your peers, and your network to help us “Find the Others”!