CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook

January 24, 2025 01:16:16
CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook
CELab: The Customer Education Lab
CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook

Jan 24 2025 | 01:16:16

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Show Notes

In this episode of the CELab podcast, Julie Cochran, the Global Education Services lead at Charles River Development, shares her journey in developing a fair and data-driven pricing model for her company's instructor-led training programs. 

Julie explains how she partnered closely with her finance team to uncover the true costs associated with creating and delivering in-person training, including factors like instructor salaries, travel expenses, and content development time. By meticulously tracking this data, Julie was able to build a pricing structure that covered the company's costs while still providing value to customers. 

This episode explores:

Whether you're a seasoned learning leader or just starting to build out your customer education program, this episode offers practical insights and a pricing playbook you can apply to your own organization.

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