CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook

In this episode of the CELab podcast, Julie Cochran, the Global Education Services lead at Charles River Development, shares her journey in developing a fair and data-driven pricing model for her company's instructor-led training programs. 

Julie explains how she partnered closely with her finance team to uncover the true costs associated with creating and delivering in-person training, including factors like instructor salaries, travel expenses, and content development time. By meticulously tracking this data, Julie was able to build a pricing structure that covered the company's costs while still providing value to customers. 

This episode explores:

• The challenges of transitioning from in-person to virtual instructor-led training, and how to maintain the personal touch
• Strategies for collaborating with sales and finance teams to establish fair pricing
• The importance of using data and metrics to inform pricing decisions, not just gut feel
• Tips for promoting continuous learning and platform adoption through engaging training experiences

Whether you're a seasoned learning leader or just starting to build out your customer education program, this episode offers practical insights and a pricing playbook you can apply to your own organization.