How does podcasting help Customer Education? In this episode we welcome Craig Hewitt, the founder of Castos, a podcast hosting and production platform. We dive into the ever-evolving landscape of content creation, distribution, and how podcasting and other media formats can be leveraged to effectively reach and engage audiences.
In this field, we always see a "blurring of the lines" between marketing and education. It's vitally important for us to meet customers where they are, and strategically use platforms like Twitch, YouTube, and social media to amplify content and build communities. The conversation also touches on the role of AI in content creation and repurposing, as well as strategies for scaling customer education efforts while maintaining personalization and engagement.
Key discussion points:
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