CELab Ep 145 - Craig Hewitt - The Future of Podcasting and Customer Growth

November 30, 2024 00:57:57
CELab Ep 145 - Craig Hewitt - The Future of Podcasting and Customer Growth
CELab: The Customer Education Lab
CELab Ep 145 - Craig Hewitt - The Future of Podcasting and Customer Growth

Nov 30 2024 | 00:57:57

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Show Notes

How does podcasting help Customer Education? In this episode we welcome Craig Hewitt, the founder of Castos, a podcast hosting and production platform. We dive into the ever-evolving landscape of content creation, distribution, and how podcasting and other media formats can be leveraged to effectively reach and engage audiences.

In this field, we always see a "blurring of the lines" between marketing and education. It's vitally important for us to meet customers where they are, and strategically use platforms like Twitch, YouTube, and social media to amplify content and build communities. The conversation also touches on the role of AI in content creation and repurposing, as well as strategies for scaling customer education efforts while maintaining personalization and engagement.

Key discussion points:

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