In this episode, we reflect on the eventful year of 2024 for the CELab podcast. Dave shares his experiences as an independent consultant, highlighting the diverse range of customer education challenges he has tackled, from revamping existing programs to building new ones from scratch. He emphasizes the importance of active listening, humility, and leveraging a network of partners to deliver successful engagements.
Adam then provides insights into his own journey, discussing the cultural adjustments of living in Amsterdam and the evolution of the customer education function at Personio, now known as the Scaled CX team. He delves into the integration of customer education with digital customer experience practices, focusing on meeting customers where they are through various channels. We recap the first year of the CELab community and plans to enhance it in 2025. Looking ahead, they share their predictions for the year to come, including a deeper exploration of scaled digital initiatives, cross-functional collaboration, and the use of AI in customer education.
Episode Highlights:
This episode is a continuation of our discussion of Claudia Gaillard Meer’s 1984 work on Customer Education. Customer Education has been around for at...
Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting...
Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success....
