Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

September 07, 2023 01:13:32
Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education
CELab: The Customer Education Lab
Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

Sep 07 2023 | 01:13:32

/

Show Notes

In this episode, Adam Avramescu takes a deep dive into Change Management with Alessandra Marinetti - Global Head of Education and Enablement at Asana.  Change Management is, as Alessandra shares - "the ability to enable people to see things differently, and to do things differently".  If you're in #customereducation and #customersuccess, take an hour out of your day and join Adam and Alessandra as they answer questions such as:

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Resources:

Alessandra Marinetti LinkedIn

Asana

Book: Managing Transitions

Book: Switch

Book: Hooked

Book: The Heart of Change

Book: ADKAR

Northpass

Thought Industries

TechSmith

Dave Derington LinkedIn

Adam Avramescu LinkedIn

Other Episodes

Episode 0

October 17, 2021 00:56:33
Episode Cover

Episode 67 - Developing Content at Scale for Highly Configurable SaaS Products

Photo by Gabriel Crismariu on Unsplash In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date...

Listen

Episode 0

November 19, 2022 00:47:32
Episode Cover

Episode 88 - Jasonda Desmond - The Business Impact of Customer Education

Customer Education is an increasingly important tool in a Software Exec’s toolkit. As programs grow and mature, we sometimes have a “seat at the...

Listen

Episode

July 11, 2024 01:02:48
Episode Cover

Ep 135 - Lila Meyer - From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact

Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success....

Listen