Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

September 07, 2023 01:13:32
Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education
CELab: The Customer Education Lab
Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

Sep 07 2023 | 01:13:32

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Show Notes

In this episode, Adam Avramescu takes a deep dive into Change Management with Alessandra Marinetti - Global Head of Education and Enablement at Asana.  Change Management is, as Alessandra shares - "the ability to enable people to see things differently, and to do things differently".  If you're in #customereducation and #customersuccess, take an hour out of your day and join Adam and Alessandra as they answer questions such as:

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Resources:

Alessandra Marinetti LinkedIn

Asana

Book: Managing Transitions

Book: Switch

Book: Hooked

Book: The Heart of Change

Book: ADKAR

Northpass

Thought Industries

TechSmith

Dave Derington LinkedIn

Adam Avramescu LinkedIn

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