Ep 113 - Caitlin Wood - Scale Success and the Role of Education

August 24, 2023 00:56:38
Ep 113 - Caitlin Wood - Scale Success and the Role of Education
CELab: The Customer Education Lab
Ep 113 - Caitlin Wood - Scale Success and the Role of Education

Aug 24 2023 | 00:56:38

/

Show Notes

In this episode, Caitlin Wood, Senior Director of Customer Success and Enablement at Ironclad, dives into the intricate world of customer education and success. She elucidates the unique structure of Ironclad's education program, the role of their Learning Experience Design and Training Delivery teams, and their revolutionary approach to digital success. The conversation also delves into the potential pitfalls of siloed customer education teams, the impact of pricing on customer experience, and the emerging concept of customer education as digital success. The episode explores the importance of collaboration and alignment between customer education, digital success, and product teams, providing invaluable insights for business leaders.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

Resources:

Caitlin Wood LinkedIn

Ironclad

Docebo

Thinkific

Strigo

Dave Derington LinkedIn

Adam Avramescu LinkedIn

Other Episodes

Episode 0

December 28, 2023 00:55:08
Episode Cover

Episode 122 - 2023 Wrap-Up and 2024 Predictions

It's the end of 2023! This year we experienced the continuation of the economic trends we saw in 2022, watched complex and troubling geopolitics...

Listen

Episode 0

April 07, 2023 01:04:35
Episode Cover

Episode 102 - Thinkific - The Power of Education as a Growth Tool for Business

Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a...

Listen

Episode

June 27, 2024 00:32:13
Episode Cover

Ep 134 - Geoffrey Moore - Crossing the Chasm with Customer Education

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A....

Listen