In this episode, Caitlin Wood, Senior Director of Customer Success and Enablement at Ironclad, dives into the intricate world of customer education and success. She elucidates the unique structure of Ironclad's education program, the role of their Learning Experience Design and Training Delivery teams, and their revolutionary approach to digital success. The conversation also delves into the potential pitfalls of siloed customer education teams, the impact of pricing on customer experience, and the emerging concept of customer education as digital success. The episode explores the importance of collaboration and alignment between customer education, digital success, and product teams, providing invaluable insights for business leaders.
About the Show
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about...
Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a...
Photo by Adrian Curiel on Unsplash In this episode, we return to our Instructional Design 101 series, where we informally cover key concepts from...
