Photo by Larisa Birta on Unsplash
Does Onboarding Matter? That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship.”
In her book, she outlines the reasons why onboarding is a crucial motion for B2B companies, especially those who experience churn or attrition later in their customer lifecycles. Improper onboarding contributes to low adoption, low satisfaction, and ultimately unhealthy business.
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In this episode we’re joined by Barry Kelly where he takes us on a journey from Default to Dynamic Measurement. Barry is the CEO...
And finally … our “book club” discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to Part 1 and...
Photo by Eugene Zhyvchik on Unsplash Steve Cornwell is CEO and Founder of Northpass, the LMS that powers learning experiences for some of the...