Photo by Larisa Birta on Unsplash
Does Onboarding Matter? That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship.”
In her book, she outlines the reasons why onboarding is a crucial motion for B2B companies, especially those who experience churn or attrition later in their customer lifecycles. Improper onboarding contributes to low adoption, low satisfaction, and ultimately unhealthy business.
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Skilljar Connect 2018 In this episode of CELab, Adam shares his experiences from Skilljar Connect, hosted in Seattle on November 14 and 15, 2018. ...
What are the key customer education leadership skills you need? Join Adam and Dave as they dive into three great skillsets, each one of...