Episode 58 - Orchestrated Onboarding with Donna Weber

March 30, 2021 00:52:49
Episode 58 - Orchestrated Onboarding with Donna Weber
CELab: The Customer Education Lab
Episode 58 - Orchestrated Onboarding with Donna Weber

Mar 30 2021 | 00:52:49

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Show Notes

Photo by Larisa Birta on Unsplash

Does Onboarding Matter?  That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship.”

In her book, she outlines the reasons why onboarding is a crucial motion for B2B companies, especially those who experience churn or attrition later in their customer lifecycles. Improper onboarding contributes to low adoption, low satisfaction, and ultimately unhealthy business.

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