Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

May 24, 2024 00:42:31
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market
CELab: The Customer Education Lab
Episode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market

May 24 2024 | 00:42:31

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Show Notes

"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how education should be a fundamental pillar of your GTM Strategy. Why? The importance of integrating education into marketing strategies is crucial for businesses to build trust and loyalty with their customers.

Tune in to as we discuss:

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