CELab - Episode 163 - The Great Naming Debate

August 16, 2025 00:38:30
CELab - Episode 163 - The Great Naming Debate
CELab: The Customer Education Lab
CELab - Episode 163 - The Great Naming Debate

Aug 16 2025 | 00:38:30

/

Show Notes

What do we call what we do? Is it Customer Education, Customer Enablement, Scaled CX, Digital CS, or something else entirely?

This episode features the return of serial guest and friend, Samantha Murray and both of our co-hosts - Adam and Dave - to spar about nomenclature (word of the day - the devising or choosing of names for things, especially in a science or other discipline). In this ever-evolving world of learning in B2B SaaS. Should we call our customer education, enablement, or something else entirely?

We explore how different organizations structure their customer-facing teams, the impact of titles and internal branding, and why the outcomes we drive may matter more than the names we use. You'll hear real-world examples from large and fast-moving organizations, insights from LinkedIn discussions, and even a bit of AI-generated analysis on the distinctions between customer education, enablement, and digital CS. The episode challenges listeners to rethink how teams are grouped, what outcomes they’re responsible for, and how the industry can move forward amid rapid technological and organizational change.

Highlights:

Want to join the conversation? Jump into the the conversation that kicked this off on LinkedIn or join us in our Community platform to share your org structures and experiences!

Other Episodes

Episode 0

February 18, 2020 00:44:28
Episode Cover

Episode 33 - Barry Kelly Takes Us from Default to Dynamic Measurement

In this episode we’re joined by Barry Kelly where he takes us on a journey from Default to Dynamic Measurement. Barry is the CEO...

Listen

Episode 0

October 05, 2023 00:59:50
Episode Cover

Ep 116 - Treion Muller - The Rise of the Mutant Learner

What is a Mutant Learner?  In this episode of the CELab podcast, we welcome #1 International Best Selling Author Treion Muller to the show...

Listen

Episode 0

March 08, 2022 01:03:35
Episode Cover

Episode 75 - Melissa VanPelt - Customer Education, Advocacy, and Community

For this episode, we welcome Melissa VanPelt who leads Seismic’s Global Education and Advocacy program at Seismic. We’ve hoped to have Melissa on the...

Listen