Customer education has outgrown the LMS era. In this episode of CELab we down with Zayd Badwan, Chief Revenue & Customer Officer at Uplimit, and Yash Tekriwal, who leads education and cohort programs at Clay, to ask a hard question: if your main metric is still course completion, are you already behind? Together, they unpack how AI, cohort-based learning, and practice-first design are transforming customer education from “check-the-box training” into a true lever for product adoption and revenue. You’ll hear how Uplimit and Clay are using AI to automate the admin work that slows teams down, generate practice experiences at scale, and actually measure behavior change and skill improvement—not just time spent watching videos. The conversation ranges from cohort-based onboarding for enterprise customers, to AI-powered role plays and rubrics, to tying learning programs directly to product usage and activation metrics. If you care about Customer Education, Customer Success, or Enablement, this episode is a blueprint for moving beyond the hype and building programs your CFO—and your customers—will love.
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